The Merits of the App
Once Magazine
June 8, 2012 from 12:00–1:30 PM

Once Magazine

When Apple released the iPad and created apps in 2010, an entirely new marketplace was born. Separate from the web, the app store is the first iteration of the media landscape since the browser-based proliferation of the internet in the 90’s. In response, publishers, artists, entrepreneurs and journalists are scrambling to figure out what this new landscape is good for. John Knight, co-founder and editor of Once Magazine, an iPad-only photo magazine, talks about his experience creating an app that uses the platform to both challenge traditional economic models of publishing and re-imagine what a photo story can be. What is the potential of apps? How do they fail journalists, artists and publishers? Do they really offer a solution or just a distraction? The talk will examine some of the finer points of this new form of publishing from the inside, and discuss the implications for publishers and photographers alike.

Followed by a Q&A.


John Knight

John Knight is the co-founder and executive editor of Once Magazine. His work in both the digital and physical informs his thinking as a publisher, editor, and creator of journalistic and literary work. He currently lives in San Francisco.