Magenta was created to organize promotional opportunities for artists, in an international context, through circulated exhibitions and publications. Projects mounted by Magenta are supported by credible international media coverage and critical reviews in all mainstream-media formats (radio, television and print). Magenta works with respected individuals and international organizations to help increase recognition for artists while uniting the global photography community.
Through its successful emerging photographers program, Flash Forward, Magenta’s expansion into Boston has allowed the organization to set a standard for community collaboration while developing both a domestic and international presence vital to the success of artists. Magenta’s diversification and growth will continue through engaging programming slated for Pittsburgh and the United Kingdom.