Cut Through the Noise
Cut Through the Noise
June 3, 2011 from 4:00–6:00 PM

  • Photo by Christopher Churchill

    Photo by Christopher Churchill

  • Photo by Christopher Churchill

    Photo by Christopher Churchill

This panel discussion will provide photographers with ideas and the inspiration to think creatively about the different ways available to market their work to potential clients — both online and off (without being annoying). Topics will include self-promotion do’s and don’ts, proven strategies for editorial, commercial and fine art publicity, ways to prepare before submitting to contests and online magazines, as well as how to capitalize on media attention. Clever and effective online marketing and blogging strategies will also be explored in conjunction with the role social networking can play in tying together a coordinated promotional campaign.


Christopher Churchill

Christopher Churchill is a Boston-based photographer. His works is held in various public collections including The Addison Gallery of American Art, Corcoran Gallery of Art, The J. Paul Getty Museum, MFA Boston, MFA Houston, The Nelson Atkins Museum of Art, and The Portland Museum of Art. His clients include Esquire, Flaunt, GQ, Inc., Money, The New York Times Magazine, Newsweek, National Geographic Adventurer, Oprah, Reebok, Salvation Army, and The Wall Street Journal. He was recently named a Critical Mass Top 50 and Hey Hot Shot semifinalist. His first monograph, American Faith, is due to be published in the spring of 2011 by Nazraeli Press.

Kristina Feliciano

Kristina Feliciano is a New York City–based writer and content strategist. Since April 2009, she has written a photo blog for the repping agency Stockland Martel (, as well as conceptualizing and writing marketing campaigns for their photographers. A longtime contributor to PDN, Kristina is the editor of Emerging Photographer, a custom publication jointly produced twice a year by PDN and Sony. She has also written for many publications and websites in the past 20 years, including Entertainment Weekly, Wired, Paste, Revolver, and Her portfolio can be viewed at

Stella Kramer

Stella Kramer is a multi-award winning creative strategist who works one-on-one with photographers to help strengthen their creative vision, edit their portfolios and websites, and set marketing plans for their careers. She also lectures, curates, appears at photo festivals around the country as a portfolio reviewer, and consults with companies on their visual image.

Stella is a Pulitzer Prize-winning Photo Editor who has worked at such major publications as The New York Times, PEOPLE, Entertainment Weekly, Sports Illustrated, and Newsweek. Stella is the co-curator of Fraction-J and has curated for the Griffin Museum of Photography.

Her blog, Stellazine ( is about all things photography and features both commentary and interviews with photographers of all genres who discuss their creative process. She also writes the ASMPNY blog, Sharpen (


Alison Zavos

Deputy Photo Editor, Inc. Magazine
Publisher/Managing Editor of the photography blog, Feature Shoot.

Alison Zavos is the Deputy Photo Editor at Inc. magazine as well as a freelance social media consultant for photographers looking to get greater exposure for their work. In 2008, she founded the photography blog, Feature Shoot, which now has an archive of more than 600 photographers from around the world. Zavos has reviewed portfolios for organizations such as the Advertising Photographers of America and The Art Directors Club and has spoken on various panels discussing topics such as the impact of new media, marketing, press and photography blogs. In the summer of 2010, she curated ‘Sea Change’, a group show as part of the Wassaic Summer Festival, which featured 25 New York photographers. Zavos has written articles for PDN’s Emerging Photographer magazine and Image in Progress magazine (Rome, Italy). Her personal photography work has run in a number of print and online publications, as well as being featured as part of the American Photography 23 book and exhibition.