Barbara Hitchcock, former Cultural Affairs director, joined Polaroid Corporation in the 1970s in a research and development capacity. In 1978 Hitchcock joined Polaroid’s international division publicity department where she frequently appeared as a Polaroid spokesperson on national and international television/radio broadcasts.
Since 1982, Hitchcock was responsible for the strategic marketing communications and program planning, development and execution of Polaroid’s cultural activities. She acquired fine art photographs for Polaroid, managed its multi-million dollar art collections and its traveling exhibitions. She has been the curator of numerous exhibitions and has authored essays for many publications, most recently Desire for Magic: Patrick Nagatani 1978 – 2008; Private Views: Barbara Crane; Victor Raphael: Travels and Wanderings; The Polaroid Book; and Emerging Bodies: Nudes from the Polaroid Collection.
Hitchcock has served as a juror for several non-profit galleries, for ASMP of New England and for the National Endowment for the Arts Fellowship.
In 2006, the Griffin Museum of Photography presented its Focus Award to Hitchcock for her critical contributions to the promotion of photography as a fine art. She received a Lifetime Achievement Award for her contribution to photography from the Photographic Resource Center in 2010.
Hitchcock received a BA in English from Skidmore College, a PDM certificate from Simmons Graduate School of Management, and honors in business administration and journalism at Boston College.